What can you tell about how Kodak did needs 1. What can you tell about how Kodak did needs Kodak Gets the Picture in Executive Education Eastman Kodak is changing dramatically to compete in a world of new technologies, emerging markets, and global customers. In the past, the highly successful Kodak was a citadel of stability.
As of Thursday 19 JanuaryKodak filed for bankruptcy protection Neate, and has until to reshape its business and exit out of the bankruptcy plan Business Spectator, Introduction Eastman Kodak Kodak was once a leader Finnerty, and legendary brand in the photographic film industry Associated Press, b.
Recently, Kodak lost 90 percent of its market value Weiss, and is facing the threat of extinction Associated Press, b. Analysis Kodak has tried to transform itself from an aged old film technology business into a fast and digital cultured business but has failed as a result of decline in sales in the United States Deutsch, It is still trying to play catch-up with rivals Associated Press, b such as Canon, Sony and HP for the past 15 years.
Its current products and services span across digital cameras, inkjet printers, sensors, retail kiosks, workflow and business process services and software through to consumer, professional photographic film, paper processing chemicals and industrial materials such as films for printed circuit boards Kodak, Through the help of drug and discounts stores, Kodak was able to add self-service kiosks to encourage people to print their own digital photos Deutsch, It has tried to acquire several smaller successful companies such as Ofoto and Practice works to fill in the missing pieces of technology and markets that it did not have capabilities in Deutsch, Strengths Kodak has several strengths to distinguish itself from rivals.
Kodak has superior brand recognition Aaker, ; Deutsch, ; Grant, as compared to rival brands such as Agfa based on US consumer reports Simonson et al. Its brand was supported by its massive worldwide distribution presence through retail photography stores, film processors and professional photographers which provided Kodak with the competitive advantage Grant, Kodak leads in the higher-end photo quality camera segment Smith, where it launched its major innovations in imaging Grant, Traditionally, Kodak has strengths in photofinishing services and consumables such as paper, ink and chemical technology Grant, Kodak was financially secure with cash flows flowing from its existing photography business during the early s Grant, Weaknesses On the other hand, Kodak has weaknesses.
Kodak avoided taking risks, they were not innovative enough and relied on existing procedures and policies to maintain standards Gavetti et al. They were slow to bring new products to market Grant, Its retail network of stores was a depreciating asset due to the increase use of home computers, email and print technologies Grant, Kodak focused too heavily on the extremely competitive entry-level market and failed to develop innovative products fast enough Grant, Its product development and sales departments were fragmented and scattered over many divisions Gavetti et al.
Kodak managers lacked vision and strategy Gavetti et al. Opportunities A few opportunities exist for Kodak. It can build consumer trust in digital that Kodak already has in film Smith, Kodak could focus on its core business and develop new technologies Gavetti et al.
Threats However, Kodak will suffer long term threats to its core franchise in the film business if it does not extend its brand name to digital Smith, Kodak has been in battles with other competitors such as Sony over patent infringements Deutsch, ; Associated Press, a.
It has been struggling with a price war between strong competitors such as Fuji Photo Film Smith, in the photographic film industry.Executive Summaries. April 01, as together they seek answers to questions like “How can we prevent customers from which gives managers a clear picture of how growth projects and.
Kodak Gets the Picture in Executive Education (Page ) Read the above case study. Using the material you have acquired from the chapters, answer the questions at the end of the case study in .
Amber Ahmad TELS Wednesday p-7p Kodak Gets the Picture in Executive Education This case study discusses what caused so many failure in Eastman Kodak and . Kodak Gets the Picture in Executive Education (Page ) Read the above case study. Using the material you have acquired from the chapters, answer the questions at the end of the case study in at least words.
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